Search Engine Land: Why Search Marketers are the Future Media Planning
22 June, 2011 – Chalk and cheese? Oil and water? Facebook users and MySpace users? Just how different are search marketers and display advertisers?
StartUp North: Under the Hood @ Chango
A great interview with Chris and Maz, the technology visionaries behind Toronto’s hottest adtech startup! If you need to build for scale, you can learn some hard earned lessons here.
Red Canary: Groomed for Google: 5 Exit Lessons from Mantella Ventures
http://www.redcanary.ca/?p=13457
NationalPost: Start Me Up: Giving Google goo-goo eyes
Toronto and Waterloo are two of the top five cities in Canada that any entrepreneur would want to build a company, thanks to the support networks and startup communities located in Southern Ontario, Mr. Reddy said.
The Record: UW grad’s startup acquired by Google
PushLife’s mobile application was good enough to attract venture capital funding from Mantella Venture Partners of Toronto. Duncan Hill, a general partner with Mantella, said the firm led an investment round in PushLife about a year ago for just under $1 million, but has been involved with the company since 2009.
Having brought scale and success to Search Retargeting, Chango is now enabling partners to build their own campaigns on its proprietary RTB platform – search retargeting and site retargeting just the beginning
http://www.eweek.com/c/a/Search-Engines/Google-Buys-PushLife-to-Bolster-Music-Strategy-121990/
San Francisco Chronicle: Google Buys Mobile Music Startup
http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/04/08/businessinsider-google-buys-mobile-music-startup-for-25-million-2011-4.DTL
AllThingsDigital: Google Acquires Canadian Mobile Music Synching Company
Google has purchased Toronto-based PushLife, which helps people easily synch their music collection stored on their PC with their mobile phones, including BlackBerry and Android devices.
CNET LOADED: Pushlife Acquired by Google
http://cnettv.cnet.com/loaded/ At Second 22 in the video.
